LittleKisa – a marketplace for kids’ merchandiseLittleKisa is a mobile marketplace for kids’ clothing, toys, accessories and more. Think of it as Amazon for the kids products niche. It is focused on the Russian market. So the app is in Russian. I was brought in the project from the very early stage. I helped to define the task within the allocated budget, designed the whole UI, logo, documented the UI specs and managed the development of the app for Android. The budget was somewhat limited, so the main task we agreed on with a client was to design and develop a good minimum product. It was decided to go along with Android Material Design guidelines, but in the end I was way too frustrated with Material Design’s aesthetics of some of the elements, and decided to go with a little bit more custom look. For the interactions though and basic interface elements, we stayed within the guidelines. In this post I want to illustrate as much of my input to the project as possible.
Task documentAs I mentioned, I created the technical task, added necessary details, removed the things that were out of scope, negotiated and agreed on everything with a client and developer.
2. UI SketchesSo, after getting all the details, I started sketching the main screens to conceptualize the overall UI.
Mockups designAfter getting an idea of the UI concept and overall architecture, I proceeded to creating layouts in photoshop. Starting from lower-fidelity mockups, reviewing and iterating over them, I came to a final high-fidelity mockups. I thought of all interactions and states and illustrated them in the mockups, as well. Here I present the final designs:
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LogoKisa means cat or kitty in Russian. I wanted the identity to be easy-to-remember. So, since the name is LittleKisa, then lets use visual of a cat. It was a bit of a hard time convincing the client, that using the cat image is better than using a teddy image, if the company name is about a cat… Anyways, as always I started with some sketching:
I came up with a quite a few logo concepts:
Finally, the client picked the one with a bag and cat image in it:
Knowing, that the simpler and outlined logo would work better, I included the outlined versions and showed the examples of use:
Alas, the kisa was approved: